Buying Ads in popular & widely-circulated email newsletters
Morning Brew is a newsletter with 2 million subscribers, 40% open rate
Email Newsletter Advertising is rapidly growing field. Axios, a politically-focused publication that launched in 2017, is reportedly on track to do $58 million in revenue this year, largely on the backs of its popular newsletters. And there's Substack, a venture-backed company that helps individual writers launch and run their own newsletters, has generated a lot of media buzz and has brought several high-profile writers onto their team.
Insider Inc., the parent company to Business Insider, closed an all-cash deal to buy a majority stake in Morning Brew, a media startup that focuses on business newsletters and podcasts.
Readers are highly responsive to advertisements in newsletters. Morning Brew's sale to Insider shows there is serious money moving into the space now.
Most digital magazines, online publications, blogs, and media outlets have email newsletters that they sell space for advertisements in. We have found these Ads to convert just as well, if not better, than Ads placed on the media outlet's website.
By partnering with niche & indie newsletters, we are able to run a hyper-targeted campaigns on a low budget!